Jimmy has grown up surrounded by turf. Spending his school holidays and early working years on the Lilydale Instant Lawn farm provided him with a strong foundation in turf production and care. He later broadened his experience with Turfmate, where he specialised in turf maintenance, renovations, and product recommendations.
Returning to Lilydale in 2023, Jimmy has worked across many departments, giving him a well-rounded view of the business. Today, he supports the sales and marketing teams, answering customer calls, processing sales orders, and offering advice to help people achieve their dream backyards. He still lends a hand on the farm when needed, proving his versatility and passion for all things turf.